Demand Accountability from Brands: Stop Greenwashing Dirty Palm Oil!
Branded products can claim to be clean and green when sold on the shelf, but could they be hiding away something ugly in their supply chain? It's time to ensure brands are walking the talk.
A number of palm oil plantation company subsidiaries have conducted multiple violations in their business operations. Have brands honored their commitment to not source their palm oil from suppliers that violate ESG principles? Or are they turning a blind eye to their dirty supply chain when no one's watching?
TuK INDONESIA has reached out to a number of notable brands that have been indicated to supply their palm oil from the offending companies and asked them to conduct investigations on their own supply chains. We have compiled this timeline to monitor the responses of companies during this campaign.
Let's #CallOutGreenwashing
Timeline: How Have Brands Responded?
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L’Oreal: Complaint Submitted
TuK Indonesia submitted a complaint via SpeakUp (ID rLeKYG) and emailed L'Oreal's Herve Mas and Jean-Pierre Coutauchaud at [email protected] and [email protected].
July 21, 2026
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L’Oreal: Auto-Reply Received
An automatic reply revealed Herve Mas had retired and Jean-Pierre Coutauchaud was out of office until July 25.
July 22, 2026
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L’Oreal: Contacting the Successor
TuK Indonesia emailed Herve Mas' successor at L'Oreal to follow up.
July 23, 2026
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L’Oreal: Company Responds
L'Oreal replied to the complaint via its SpeakUp platform.
July 31, 2026
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L’Oreal: TuK Confirms Receipt
TuK Indonesia replied via SpeakUp to confirm receipt of L'Oreal's response.
August 5, 2026
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L’Oreal: TuK Requests Update
TuK Indonesia sent a follow-up message via SpeakUp asking for an update.
August 26, 2026
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L’Oreal: No Reply Yet
As of late August, no reply had been received to the follow-up request.
August 26, 2026
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L’Oreal: Still No Response
As of September 1st, L'Oreal had not yet responded to the follow-up.
September 1, 2026
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L’Oreal: Case Update Received
L'Oreal confirmed via SpeakUp that the case is being processed.
September 8, 2026
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